Improving the UI/UX, SEO and Marketing

Online Stores

For online stores, a dual interface solution was implemented for wholesale and retail trade with different product pricing and the ability to calculate prices as a percentage when selecting a product variant. Another successfully completed task was the integration of multiple independent vendors within a single online store, each with their own checkout systems. This was implemented on the reference site PCA Power, allowing customers to purchase products from several companies. In this way, we successfully addressed the complex challenge of integrating two independent companies into one online store. To conclude the topic of online stores, we would like to highlight another innovation: a rental store with the ability to specify a rental date range, which affects the final price.

PCA Power

E-SHOP | CMS

Chlazení a klimatizace

E-SHOP | CMS

Auto universal

E-SHOP | CMS

PMP house

E-SHOP | CMS

Advertising Bumpers.

Design trends, of course, do not stand still. HTML5/CSS3 brought advancements in animated, eye-catching elements. On the aforementioned reference stores, you can see animated buttons that grab attention, interactive animated banners created with code, and animated graphics. Speaking of advertising promotion, it’s impossible not to mention video presentations. These days, it’s much easier to watch a clip than to read an article. Our 48-hour advertising video creation service was utilized by: Fed Cup (the world women's team tennis competition), Elecond for their exhibition in Brno, Victoria Holiday Club – a leading provider of tourism discount platforms, as well as a number of smaller companies. Our cutting-edge computing technology ensures complex video rendering, including special effects, in real time.

Experience and processing speed allow us to offer unbeatable prices for high-quality creation of promotional videos or website videos for all interested parties.

Technical SEO Tools.

An integral part of professional web presentation on the internet is maintaining clean source code according to the international W3C standard and technical SEO optimization of websites. In 2018, SEO tools were enhanced with Rich snippets technology – the implementation of auxiliary microdata for better evaluation by search engines and excellent positioning in search results, which we call "Google stars" rich snippets. Just as in 2015 we solved the problem of exorbitant website creation costs by launching a web-shop of ready-made professional websites, so we addressed the issue of absurd "SEO specialist" offers through SEO guides in the FABER VISUM design blog. Because SEO is not magic, but a technical task.

All websites created by FABER VISUM successfully reached top positions in search results within one to two months.

Internet Legislation.

Of course, we had to address GDPR issues with technical implementation on websites and online stores, including proper cookie policies. While experts offered you participation in "smart" lectures where, as usual, they billed participants for all their "wisdom," we developed a practical, software-based solution for implementing GDPR and cookie policies on websites in accordance with European Parliament Regulation No. 2016/679.